Sunday, December 7, 2014

Final Thoughts

For twelve weeks, I reflected on my thoughts, observations, researches, and questions in the form of field journals and submitted them onto my blog. Throughout the quarter, the textbook, Megg’s History of Graphic Design by Phillip B. Meggs and Alston W. Purvis, has guided me through prehistoric visual communications to the Gutenberg press to the philosophy of the Bauhaus group up until the latest technological advances, all of which have affected early and contemporary graphic designers.
The course “GID 01- History of Graphic Design” for the 2014 fall quarter required me to post my findings weekly for others to read and for me to explore my fellow classmates’ reflections. Besides absorbing a great amount of information every week, I investigated and questioned topics that the book briefly mentioned or topics that sparked my own curiosity. Often times, I was left impressed and inspired after reading my classmates’ field journals and that motivated me to improve week after week.
Here are all ten of my field journals, from the beginning to the end of my journey of graphic design from around the world.  
I've always known I wanted to pursue a career within the arts but I didn't know what specifically. It wasn't until high school in which I was set in graphic design and later on package design. People were impressed that I had a major set in mind, but when they asked, “Well, what is graphic design?” 
I was set aback and muttered, “Graphic design? Um… everything??” 
Little did I know, I was right! Reading the online lectures and the textbook solidified my answer; design is everywhere in our daily lives and affects everything produced by humans. Every week I was astounded on how much material the textbook packed in each chapter and I continuously made connections to the modern world. By taking this course, I have developed an appreciation for the simplest items in life: books, printers, posters, icons, maps, and magazines. All of these items have come a long way since early humans used stone tablets to track records and to see how far the world has evolved made me realize the significance of graphic design. I wouldn't say I am more sensitive to design (not yet anyways), but I do admit that I appreciate the craftsmanship into the creation of work made by graphic designers and spend more time and effort analyzing the choice of fonts, color, sizing, space, symbolism, and logos.
Taking this course has also given me more assurance and confidence about my decision to become a graphic designer. Before, I wasn't sure what jobs I would be able to find once I am out of school, but now I have learned about the endless possibilities and opportunities for graphic designers. Nowadays, I don’t worry as much about my future and I am even more determined and optimistic to get into Cal Poly SLO’s graphic design program. As history repeats itself, there will always be a demand of good design and good design can ultimately change the way people perceive certain products and events, evoke emotions, help organizations and businesses attract attention. I can also think of graphic design as a reflection of our society and that graphic designers capture the unique traits of their time. Or I could become a designer who infuses elements of expressionism to contribute to grow awareness of social issues I am deeply passionate about like the lack human rights in North Korea or the skewed perception of beauty in South Korea. Or I could continue with my interest in package design and work with marketers and advertisers to make a product “pop” from its competition. If anything, I know I’m on the right path and I will continue to study graphic design wherever it takes me.
Though I have learned a lot about the world of graphic design and I will undoubtedly take my knowledge to other graphic design courses with me, I also learned to value my own capabilities. I remember on my second field journal, I didn't earn full credit and Mr. Manske commented how insightful my research was but it lacked my own opinions and thoughts. I remember staring at my computer screen at the middle of the night and re-read the comment over and over. I have always been terribly shy since middle school and I struggle to participate and to raise my hand in class because I have always assumed 1) my thoughts and opinions weren't important enough to share and 2) my comments wouldn't change anything. Being in an online environment has helped me to slowly gain confidence in sharing my opinions and expressing myself to my own classmates, something I wouldn't have ever done in a regular classroom setting. Each week I worked diligently to show my best work to my professor and classmates and became eager to read responses and comments. Reading some of my past field journals, I was surprised to find out how much I have contributed to the class. I am proud that I am in a learning environment in which everyone’s opinions matters and is heard and now I know to apply this thinking into the real world and to give input in group projects, class discussions, and in everyday problems.      

I will take everything I have learned here and take these lessons with my wherever I go. I have spent long Tuesday nights typing up mini-essays, weeks of synthesizing and storing information from reading in my head, days brainstorming what topic to cover in my field journal, nights proofreading my work before submitting them, and hours flipping back to the book and lectures while taking the online quizzes. Nevertheless, the experience was worthwhile and I will miss the weekly routines once I submit this into my journal.  So I thank Mr. Manske for pushing us to prioritize our opinions and to share them and I thank the students who have read my journals, offered thoughtful feedback,  helped me view the world in a different perspective.

Tuesday, December 2, 2014

Field Journal 10: Wild Plakken

Dutch graphic design cannot be easily defined. Like yin and yang, opposites can be found in Dutch graphic design; "typography and image, institutions and individuality, rules and anarchy, and art and application" (Typotheque). Due to looser regulations, graphic designers in the Netherlands were free to print material compared to their neighbors. And with less boundaries, Dutch designers were able to control what they printed and how they printed.

One of the collaborative groups that emerged from in the second half of the 20th century was Wild Plakken. Formed by three designers, Wild Plakken's main objective was to create posters that would elicit social or political change. Though the textbook didn't explicitly state this, I believe that Wild Plakken's art direction, as experimental as it was, was more on the lines of expressionism. Demonstrating a strong sense of emotion like previous expressionists, this group didn't rely on depicting the horrors and tragedies of their causes like abortion, racism, or gay rights but instead chose to use open texts and everyday images and collage them in a way for people to give their own interpretations. By doing so, Wild Plakken's posters were able to stand out in a sea of conventional print advertising with processed pictures and captured the rawness of the subject to seem more relatable and realistic.  

1984, Wild Plakken, Europe Free of Nuclear Arms,
Progressive Green Coalition
Besides the group's methods for creating posters, I was a bit shocked to learn that Wild Plakken accepted or rejected commissions based on the designer's and client's stance on issues and views. And it makes sense. How can a designer handle a commission that went against his or her's ideas and morals? Some might call it unprofessional and unrealistic for a group or company to survive constantly accepting and rejecting clients, but I admire how passionate designers at Wild Plakken were; it's either all or nothing. You can't fake passion or emotion, so what's the point? Though I don't do work regarding social issues (yet!), when I find myself making projects for any subject, I either give in my all or nothing at all. I realize how detrimental it is, but I hate the idea of forcing myself to do a "good job" on something I don't have any emotions or concrete stances on. But then I feel an adrenaline rush when I do find projects interesting or assignments that agree with my ideas and I can hit a home run. 
 
And here's another thing that strikes me about Wild Plakken; by choosing which commissions to work on, there's a sense of power shifted to graphic designers. Designers have the ability to effectively communicate to people through typography, images, collages, technology, drawings, packaging, and billboards and clients realized that. The content or the messages can be delivered, but graphic designers should be selective and consider which messages to be sent. By this time, graphic design was taken seriously and more institutions taught aspiring designers how to incorporate their studies into the real world and ultimately how to make significant contributions to the world of art and society itself. 

Sources:
https://www.typotheque.com/articles/official_anarchy_dutch_graphic_design
http://www.moma.org/collection//browse_results.php?criteria=O%3AAD%3AE%3A7632&page_number=1&template_id=1&sort_order=1

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